Your feedback shaped this moment. ✨
Harum SG has partnered with SugarBomb to create an exclusive scent collection that takes your confidence to new heights. Founded in 2015, our passion for luxurious scents has grown into a mission to introduce fragrances that elevate confidence and attraction. This collaboration brings you premium quality at accessible prices — exactly what our community deserves.
💖 Get ready for compliments like never before
Reddit fragrance enthusiasts are already sharing their excitement about this partnership. Our community knows quality when they see it, and this exclusive collection delivers on every level.
What you'll discover: • Strategic partnership details that ensure premium quality • Five signature fragrances crafted for maximum impact
• Real community reactions from fragrance lovers everywhere
Small bottles. Big partnerships. Even bigger confidence.
Harum SG • SugarBomb Strategic Partnership
Premium expertise meets accessible luxury.
SugarBomb represents one of Malaysia's most established fragrance brands. Ahmad Azhari Rosli, Founder and CEO of SugarBomb Worldwide Sdn Bhd, brings proven industry expertise to this collaboration. Their track record speaks volumes — a three-year partnership with Selangor FC starting in 2020 demonstrates their commitment to long-term excellence.
International recognition validates quality standards.
SugarBomb made history as the sole ASEAN representative at Beautyworld Middle East 2025, held at Dubai World Trade Center from October 27 to 29. Their global reach extends through official distributors across Dubai, the Philippines, Singapore, Brunei, Indonesia, the United Kingdom, and India.
The partnership with Givaudan, one of the world's largest fragrance suppliers, ensures international-grade formulations. Your Harum SG perfumes benefit from the same expertise that earned SugarBomb global recognition.
Shared vision: premium fragrances, accessible prices.
Both brands believe luxury scents shouldn't require luxury budgets. This partnership delivers on our promise — premium quality that fits your lifestyle, not your bank account.
Quality you can trust. Value you deserve.
Five Signature Fragrances • Premium Quality
What does "scent inspired by" mean?
Our scents are formulated with premium oils that closely resemble 95%–99% of the genuine designer fragrance. Each bottle receives HSA approval, ensuring safety and legal compliance for our customers.
🇫🇷 French-quality ingredients
Production takes place in France, where we use Natural Floral Ethyl, Parfum Fragrance, Aqua, and Cinnamon Oil to create each signature scent. Our harum sg perfume formulas utilize premium fragrance oils that replicate 95-99% of the original designer scent.
"Found a hidden gem, smells high-end fragrance. The SugarBomb collaboration takes it to another level!"
How long does a 30ml bottle last?
On average, a 30ml bottle will last for about 2 to 3 months with daily application (2 sprays each day)[63]. For those who rotate between scents, the duration extends even further.
How long does scent last after application?
Each spritz can remain effective for as long as 24 hours, influenced by your activities and the weather conditions[63]. Many customers share through harum perfume review reddit discussions that the fragrance lingers even the next day.
How should I store my perfume?
Store perfume in a cool, dark, and dry place — Perfume shelf-life can last 1–2 years on average after initial spray.
• Gentle on Skin • Long-Lasting • HSA-Approved • Travel-Friendly
Customer's Love the Partnership News
Our fragrance community knows quality when they see it! 📱
Reddit fragrance enthusiasts are buzzing:
• "Finally, a collaboration that makes sense!" • "Can't wait to see what this partnership brings" • "Harum always delivers on their promises"
Where our community gathers: 🎥 TikTok creators showcase application techniques and longevity tests 💬 Reddit threads compare scent profiles and share honest reviews
📱 Our official review page collects detailed customer feedback
What fragrance lovers are saying:
-
Excited for the exclusive collection
"This partnership announcement got me so excited! SugarBomb's reputation plus Harum's affordable luxury? Perfect combination."
Sarah K.
-
Quality partnership choice
"Smart move partnering with SugarBomb. Both brands focus on accessible premium fragrances - exactly what we want!"
Michelle T.
-
Can't wait for availability details
"When will the exclusive collection launch? Already planning my order based on what I've heard!"
Adrian L.
Community questions we're hearing: • How will this enhance existing product lines? • What pricing can we expect? • Will there be unisex options in the collection?
Your voices shape our decisions. We monitor every platform, every review, every suggestion to deliver exactly what our community desires.
Found across all platforms: Customers praising our 95-99% scent accuracy and up to 24-hour lasting power. This partnership amplifies everything you already love about Harum SG.
Customer's Love This Partnership
"I feel more confident knowing Harum keeps raising the bar"
This collaboration represents everything our community values: premium quality that doesn't break the bank. HSA-approved fragrances crafted in France, lasting up to 24 hours — exactly what you deserve.
"Received many compliments on the new scents"
Our partnership with SugarBomb brings international expertise directly to your vanity. Five signature fragrances that rival designer originals, without designer price tags.
"Found a hidden gem in this exclusive collection"
We're excited to continue this journey with you, our valued community. Together, we're proving that luxury fragrances belong in everyone's hands.
Premium scents. Accessible prices. Endless confidence.
Harum Assurance
Your satisfaction drives every partnership we make. Quality you can trust, results you can feel, confidence you can share.