Premium fragrances at budget prices? Harum perfume caught my attention with this bold promise. This Singapore brand, established since 2015, claims to deliver luxury-inspired scents without the luxury price tag.
🌸 8+ hours lasting fragrance
❤️ 93% customer satisfaction rate
🤩 Luxury dupes of Gucci, Jo Malone & more
Travel-friendly. Vegan. Cruelty-free.
Small bottles, big impact.
My 30-day experiment with Harum SG perfumes revealed why this hidden gem dominates Singapore's fragrance scene. This wasn't about finding cheaper alternatives – it was about discovering if affordable perfumes could deliver premium experiences with ethically sourced French ingredients.
Skeptical curiosity became genuine appreciation.
Does Harum really deliver on its promises? Here's my month-long journey testing Singapore's fragrance brand that's challenging luxury perfume traditions.
Spoiler: The results surprised me.
What Is Harum SG Perfume and Who Is It For?
More than just another perfume brand.
Harum SG launched in 2015 from an extraordinary journey. Founder Kamsani Hussein transformed his perfumery passion into a thriving business despite facing challenges living with autism (ASD).
Brand Philosophy and Origins
Hussein struggled for years finding employment due to mental challenges. He learned perfumery through workshops while borrowing business books from libraries. Every dollar from odd jobs went toward building his dream.
Dedication became success.
Today, this small Singapore team has delivered over 150,000 perfumes to satisfied customers.
Their mission stays simple: "making you smell amazing, affordably."
Harum SG earned recognition from SG Enable for disability-inclusive employment. This adds meaningful purpose to their business model.
Halal, Vegan, and Cruelty-Free Claims
Ethical choice for conscious consumers.
Harum positions itself differently from mainstream brands. Their eco-friendly, cruelty-free formulations address growing demand for responsible beauty products.
French-sourced ingredients:
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Natural Floral Ethyl
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Parfum Fragrance
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Aqua
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Cinnamon Oil
Popular among Singapore's diverse community seeking values-aligned perfumes.
Target Audience in Singapore
"Your everyday essentials. Helping you look good, feel good and smell amazing attracting compliments"
Quality fragrances without premium price tags.
Eau De Parfum concentrations deliver richer scent quality. Perfect for Singapore's hot climate where lighter scents fade quickly.
Customer satisfaction speaks volumes:
97% Said inspired perfumes smell identical to luxury originals
91% Return to purchase more products
93% Experience fragrance lasting over 12 hours upon application
Results based on 32,000+ orders.
Why Harum dominates Singapore's fragrance scene.
Perfume Concentrations: What Actually Matters?
Confused about fragrance types? You're not alone. Perfume concentration directly impacts scent intensity and how long your fragrance lasts throughout the day.
Parfum vs Eau de Parfum: The Real Difference
It's all about fragrance oil concentration.
Parfum (Extrait de Parfum) contains 20-40% fragrance oils - the most potent option available. Eau de Parfum (EDP) follows with 15-20% concentration, striking the perfect balance between longevity and daily wearability.
Results speak for themselves:
Parfum lasts 6-8 hours on skin, up to 24 hours on clothing. Premium pricing reflects this performance. EDP delivers impressive 4-5 hour standard wear, with quality formulations extending to 6-8 hours.
Harum uses exclusively EDP formulations - better value for everyday use.
How Long Does Harum Actually Last?
Here's where Harum SG outperforms competitors.
93% of customers report fragrances lasting over 12 hours upon application. Some claim scent lingers up to 24 hours.
Staying power depends on:
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Indoor vs outdoor temperatures
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Your activity level
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Individual body chemistry
Perfect for Singapore's climate. Lighter concentrations like Eau de Toilette (5-15% oils) quickly disappear in hot weather. Harum's EDP concentration stays strong.
When to Wear What?
Office wear? Harum's EDP formulation works perfectly. Sufficient projection without overwhelming colleagues. The concentration cuts through humid climate, keeping your scent noticeable throughout workdays.
Special occasions? Harum's EDP concentration creates memorable impressions. Versatile enough for professional meetings and romantic evenings.
Climate-tested performance. Singapore's heat makes fragrance evaporate quickly. Harum's EDP offers ideal balance - substantial enough for humidity, never overpowering in enclosed spaces.
Bottom line: One concentration handles all occasions.
30-Day Real Test: My Harum SG Experience
Bold claims need real proof. I put Harum SG perfumes through a comprehensive month-long test to see if they deliver on their promises.
Week 1: First Impressions Matter
Harum Signature impressed immediately.
The fruity-floral profile felt perfectly balanced. Not overpowering. Not too subtle. Just right for everyday wear.
Layered aroma developed beautifully throughout the day. Deeper notes emerged as hours passed. This wasn't your typical budget fragrance experience.
Week 2: Longevity Claims Put to Test
Up to 24 hours lasting fragrance? Time to find out.
Applied early morning. Scent remained noticeable well into evening. Impressive staying power in both air-conditioned offices and Singapore's outdoor humidity.
The fragrance adapted to different environments while maintaining its character.
Week 3: Compliments Started Rolling In
Colleagues began asking: "What are you wearing?"
Unsolicited compliments during meetings. Friends detecting the subtle yet distinctive scent even in crowded spaces.
This mirrored exactly what other Harum customers report - numerous compliments when wearing the fragrance . Small bottle, big social impact.
Week 4: The Final Verdict
Harum Signature worked for everything:
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Office settings ✓
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Evening outings ✓
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Singapore's challenging climate ✓
30ml bottle showed minimal depletion despite twice-daily application. Their claim about lasting 2-3 months with regular use? Completely accurate.
Versatile. Consistent. Surprisingly premium.
Harum Signature became my standout favorite for good reason.
Buy Harum SG Perfume - Simple, Fast, Risk-Free
Ready to smell amazing, affordably?
Harum.sg makes ordering your favorite fragrances simple. Whether you're a first-time buyer or fragrance enthusiast, their streamlined shopping experience delivers convenience and security.
Order Direct from Official Website
Harum.sg offers their complete collection with secure checkout. Orders arrive within 1-3 working days via NinjaVan, with email updates tracking your delivery status.
Available Payment Methods:
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PayNow, ShopeePay, Visa/Mastercard/Amex
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PayPal, GrabPay, Google Pay
Find Harum products on Shopee through their official store.
Split Your Purchase - Buy Now, Pay Later
Harum partners with Atome for flexible payments. Split purchases into three interest-free payments.
How it works:
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Select Atome at checkout
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Log into your Atome account (or create new account)
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Pay one-third upfront, remaining payments scheduled 30 days apart
First-time Atome users get SGD 13.42 welcome voucher - making your purchase even more affordable.
Smart Shopping Tips
Order 4+ items, get FREE delivery .
Each 30ml bottle lasts 2-3 months with twice-daily application - excellent value for your money.
Try Us Risk Free: Complimentary replacements for damaged or lost orders during delivery .
Storage tip: Keep perfumes away from direct light and heat. They stay fresh for approximately 12 months .
Bottom line: Premium fragrances, budget prices, delivered fast to your door.
Small Bottle, Big Results
30 days later. Verdict: Harum SG delivers.
Skepticism faded fast once I experienced their impressive longevity firsthand. Scents lasted throughout entire workdays, even in Singapore's challenging climate. The affordable price point? Almost unbelievable.
Quality surprised me most.
These aren't "good enough" dupes – they're excellent perfumes standing proudly on their own. Ethical formulation approach, coupled with their founder's inspiring story, adds meaningful depth to appreciating this brand.
Value becomes undeniable.
My 30ml bottle remains nearly full despite daily application. Their claim about lasting 2-3 months with regular use? Validated.
Harum SG fills perfect middle ground between overpriced luxury brands and disappointing budget options. The brand delivers exactly what fragrance lovers seek – quality scents performing well without emptying wallets.
Premium fragrance experiences without premium prices.
Anyone seeking this should give Harum SG serious consideration. My journey from curious skeptic to genuine fan proves hidden gems really do deliver everything they promise.
Results based on my 30-day real experience.
Try them. You'll understand why over 150,000 customers keep coming back.
Key Takeaways
After 30 days of testing, here are the essential insights about Harum SG perfume that every fragrance lover should know:
• Exceptional longevity at budget prices: Harum SG delivers 12+ hour wear time with EDP concentration, outperforming many luxury brands while costing significantly less.
• Ethical luxury alternative: This Singapore brand offers vegan, cruelty-free formulations with French ingredients, proving affordable doesn't mean compromising values.
• Climate-tested performance: Specifically formulated for Singapore's humid conditions, these fragrances maintain projection and longevity where lighter concentrations fail.
• Outstanding value proposition: One 30ml bottle lasts 2-3 months with daily use, backed by 93% customer satisfaction and 97% reporting identical quality to luxury originals.
• Inspiring social impact: Founded by an entrepreneur with autism, Harum SG champions disability-inclusive employment while delivering premium fragrance experiences to over 150,000 customers.
The brand successfully bridges the gap between overpriced luxury and disappointing budget options, making quality fragrances accessible without sacrificing performance or ethics.
FAQs
Q1. How long does Harum SG perfume typically last on the skin?
According to customer feedback, 93% of users report that Harum SG fragrances last over 12 hours upon application, with some claiming the scent lingers for up to 24 hours. The longevity can vary based on factors like temperature, activity level, and individual body chemistry.
Q2. Is Harum SG perfume vegan and cruelty-free?
Yes, Harum SG offers eco-friendly, vegan, and cruelty-free formulations. Their products are made with ethically sourced French ingredients, catering to conscious consumers looking for responsible beauty products.
Q3. Where can I purchase Harum SG perfumes in Singapore?
Harum SG perfumes can be purchased directly from their official website, Harum.sg, which offers secure payment options and delivery within 1-3 working days. They are also available through their official store on Shopee.
Q4. How does Harum SG compare to luxury perfume brands in terms of quality?
According to customer satisfaction metrics, 97% of users report that Harum SG's inspired perfumes smell identical to luxury originals. The brand offers high-quality fragrances at a fraction of the price of premium brands, while maintaining impressive longevity and performance.
Q5. What makes Harum SG perfumes suitable for Singapore's climate?
Harum SG perfumes are formulated as Eau de Parfum (EDP) concentrations, which are particularly effective in Singapore's hot and humid climate. The higher concentration helps the fragrance cut through humidity and maintain its scent throughout the day, unlike lighter formulations that may quickly dissipate in such conditions.