Blog Journal

Elegant glass perfume bottles with amber and golden fragrance tones on a marble table under soft sunlight by Harum.sg

EDT vs EDP: Which Perfume Strength Actually Las...

🤔 EDT vs EDP confusion hits everyone shopping for perfume. Those tiny letters? They determine how long you'll actually smell amazing. EDT contains 5-15% perfume oilEDP packs 15-20% concentrated fragranceParfum...

EDT vs EDP: Which Perfume Strength Actually Las...

🤔 EDT vs EDP confusion hits everyone shopping for perfume. Those tiny letters? They determine how long you'll actually smell amazing. EDT contains 5-15% perfume oilEDP packs 15-20% concentrated fragranceParfum...

Harum SG Review 2025: Best Hidden Perfume Gem in Singapore? - Harum SG

Harum SG Review 2025: Best Hidden Perfume Gem i...

🌸 Up to 8 hours lasting fragrance Small bottle. Big impact. Harum SG quietly built its reputation since 2015. Now they're creating some of Singapore's longest-lasting perfumes. While legendary establishments...

Harum SG Review 2025: Best Hidden Perfume Gem i...

🌸 Up to 8 hours lasting fragrance Small bottle. Big impact. Harum SG quietly built its reputation since 2015. Now they're creating some of Singapore's longest-lasting perfumes. While legendary establishments...

Woman enjoying aroma in a modern Harum.sg perfume boutique in Singapore with elegant diffuser and warm lighting

The Hidden Psychology of Scent Marketing: What ...

🌸 $500 million industry annually - that's how big scent marketing has become. Ever walked into a store and found yourself browsing way longer than planned? That inviting smell wasn't...

The Hidden Psychology of Scent Marketing: What ...

🌸 $500 million industry annually - that's how big scent marketing has become. Ever walked into a store and found yourself browsing way longer than planned? That inviting smell wasn't...

Smiling woman enjoying perfume scent in a luxurious Harum.sg fragrance boutique with warm lighting and elegant bottles

Scent Marketing Psychology: The Science Behind ...

89% of laundry products. 99% of dishwashing products. 79% of surface cleaners. These aren't random numbers. Scented products dominate American households. 🧠 Scent marketing influences your brain more than you...

Scent Marketing Psychology: The Science Behind ...

89% of laundry products. 99% of dishwashing products. 79% of surface cleaners. These aren't random numbers. Scented products dominate American households. 🧠 Scent marketing influences your brain more than you...

Woman smelling fragrance with glowing brain illustration symbolizing scent and memory connection by Harum.sg

The Neuroscience of Scent: Your Brain's Hidden ...

Ever catch a whiff of something and suddenly you're eight years old again? 🧠 Your brain processes scent differently than any other sense That perfume scent hits your nose and...

The Neuroscience of Scent: Your Brain's Hidden ...

Ever catch a whiff of something and suddenly you're eight years old again? 🧠 Your brain processes scent differently than any other sense That perfume scent hits your nose and...

Flatlay of luxury perfume bottles from Harum.sg arranged on soft fabric with elegant golden tones

Why Perfume Dupes Are Taking Over: The Truth Ab...

💸 Designer fragrances at dupe prices? Absolutely happening. Perfume dupes just claimed 4.5% of the global market in 2024. Projected to hit 8.9% by 2030. Google searches for "dupe perfume" exploded 8.9 times between...

Why Perfume Dupes Are Taking Over: The Truth Ab...

💸 Designer fragrances at dupe prices? Absolutely happening. Perfume dupes just claimed 4.5% of the global market in 2024. Projected to hit 8.9% by 2030. Google searches for "dupe perfume" exploded 8.9 times between...