Blog Journal

Why Digital Fragrance Retail is Changing How We Shop for Scents in 2025 - Harum SG

Why Digital Fragrance Retail is Changing How We...

The fragrance market will reach $74.7 billion by 2030, and digital fragrance retail continues to revolutionize our scent shopping habits. Research shows 73% of consumers think about wellness benefits before buying...

Why Digital Fragrance Retail is Changing How We...

The fragrance market will reach $74.7 billion by 2030, and digital fragrance retail continues to revolutionize our scent shopping habits. Research shows 73% of consumers think about wellness benefits before buying...

Why Perfume Marketing Trends Are Moving Away From Celebrity Faces in 2025 - Harum SG

Why Perfume Marketing Trends Are Moving Away Fr...

Perfume marketing trends show a fundamental change as experts project the global fragrance market to reach USD 53 billion in revenue by 2025. Celebrity faces have dominated perfume advertisements for...

Why Perfume Marketing Trends Are Moving Away Fr...

Perfume marketing trends show a fundamental change as experts project the global fragrance market to reach USD 53 billion in revenue by 2025. Celebrity faces have dominated perfume advertisements for...

The Secret Language of Signature Scents: Your Ultimate Style Guide - Harum SG

The Secret Language of Signature Scents: Your U...

Signature scents complete our fashion ensemble as invisible accessories that add sophistication and allure beyond our clothes' visual effect. This powerful bond between fragrance and fashion has deep historical roots,...

The Secret Language of Signature Scents: Your U...

Signature scents complete our fashion ensemble as invisible accessories that add sophistication and allure beyond our clothes' visual effect. This powerful bond between fragrance and fashion has deep historical roots,...

Essential Oils Guide: What Science Really Says About Aromatherapy - Harum SG

Essential Oils Guide: What Science Really Says ...

Essential oils remain central to integrated healing practices for centuries and provide a natural way to improve physical, emotional, and mental well-being. These concentrated plant extracts do much more than...

Essential Oils Guide: What Science Really Says ...

Essential oils remain central to integrated healing practices for centuries and provide a natural way to improve physical, emotional, and mental well-being. These concentrated plant extracts do much more than...

Best Muslim Perfume For Traveling In Singapore - Harum SG

Best Muslim Perfume For Traveling In Singapore

Traveling as a Muslim often means being extra mindful of many little details, halal food, prayer times, clothes, and yes, scents. If you’re heading to Singapore (or even passing through),...

Best Muslim Perfume For Traveling In Singapore

Traveling as a Muslim often means being extra mindful of many little details, halal food, prayer times, clothes, and yes, scents. If you’re heading to Singapore (or even passing through),...

Best Perfumes for Muslim Professionals in Singapore - Harum SG

Best Perfumes for Muslim Professionals in Singa...

Perfume isn’t just about smelling good, it’s about presence. For young Muslim professionals in Singapore, a fragrance can be that little confidence boost you need before stepping into the office,...

Best Perfumes for Muslim Professionals in Singa...

Perfume isn’t just about smelling good, it’s about presence. For young Muslim professionals in Singapore, a fragrance can be that little confidence boost you need before stepping into the office,...